Retain your best talent
Every unplanned departure of a senior employee costs between 13,000 and 78,000 TND. An AWENE Workplace programme costs less than a single departure.
AWENE Workplace Programme
Half of your female employees are going through a transition that directly affects their performance. You don't know it. Neither do they.
The first medically grounded, culturally adapted programme to support the hormonal transition in the workplace, in Tunisia and across the MENA region.
AWENE
Science-based coaching and support for the hormonal transition, for women across the MENA region and beyond.
AWENE WORKPLACE
The translation of that expertise into the corporate world. Here, the individual is your employee. The system is your organisation.
“Making the individual visible, so that health policies and systems can transform lives.”
Founding conviction of AWENE and Amira Medimagh
The invisible problem
What's happening in your teams, in silence
Between the ages of 45 and 55, one woman in two goes through a profound hormonal transformation. In your offices, that looks like this: a manager who loses her train of thought in a meeting she used to handle with ease. A senior executive who arrives exhausted after nights broken by repeated waking. A seasoned expert who doubts herself for the first time in years. An employee who turns down a promotion, without saying why.
This isn't a lack of motivation. This isn't a personal crisis. It's a biological reality that no one has named — not to her, and not to you.
These women compensate. They work harder to produce the same output. They hide it. And gradually, they withdraw — from your meetings, your projects, your organisation.
These are your senior executives. Your managers. Your most experienced experts.
Tunisian context
In Tunisia, that's thousands of women on your teams
Tunisia has the highest female labour force participation rate in the MENA region — 34% in 2024. These women are on your teams. They're moving forward. And they're going through their hormonal transition in an environment with no structured response.
46%
of private-sector employees are women
532,884 women in your workforce (INS, 2022)
13.4%
of women aged 45-60 report a direct impact on their work performance
Mayo Clinic, 2023
×10
Presenteeism costs ten times more than absenteeism
It's the dominant cost, and the most invisible one (Carrot, 2024)
Replacing a senior employee costs between 50% and 200% of her annual salary — between 13,000 and 78,000 TND (INS, 2022). Investing in AWENE Workplace costs less than a single unplanned departure. The psychological symptoms of menopause alone account for 45.9% of the variance in workplace productivity (PubMed, 2025).
Your return on investment
What you stand to gain
Recover real productivity
Silent presenteeism drains your teams without ever showing up on an HR or performance dashboard.
Strengthen your employer brand
Supporting female employees at every stage of their lives is a measurable competitive advantage in recruitment and retention.
Turn your DEI commitments into action
A gender diversity and equity commitment translated into concrete policy, not a statement of intent.
Window of opportunity
Why now, and why Tunisia
Menopause remains taboo across the MENA region. No structured, medically grounded programme currently exists on the Tunisian market to support companies on this issue. None.
Organisations that act in 2026 will be pioneers. They will gain a first-mover advantage in retention, internal culture and employer brand.
Being a pioneer today means standing out tomorrow.
The solution
AWENE Workplace
The first programme supporting the hormonal transition in the workplace, designed for the Tunisian and MENA context. This isn't a standalone awareness workshop, nor a generic wellness programme imported from Europe. It's a systemic intervention — medically grounded, culturally adapted, organisationally embedded — that works simultaneously with the employee, her manager, the occupational physician and her peers.
The AWENE approach
Understand. Regulate. Embody.
AWENE Workplace doesn't treat symptoms. It transforms the relationship that the woman — and the organisation — have with the transition. Three sequential, inseparable pillars.
01
Understand
Naming to transform.
The first breakthrough is the most powerful one: naming what's happening with medical rigour, without taboo. When a woman understands that her concentration issues have a documented hormonal cause, that her fatigue isn't weakness, that this phase has a defined duration, something shifts. Shame recedes. Clarity returns.
02
Regulate
Tools that actually work.
Every employee leaves with a toolkit of concrete, scientifically validated tools: nervous system regulation, sleep protocols, functional nutrition, cognitive strategies. Selected by a physician-coach and adapted to the Tunisian cultural and professional context.
03
Embody
Change that lasts.
The real test isn't what happens during the workshop — it's what happens six months later. In-house trained Menopause Champions, an equipped occupational physician, a quarterly subscription. The organisation becomes self-sufficient in supporting its employees.
What makes AWENE Workplace unique
✓
The only approach in Tunisia led by a certified physician and coach, combining medical and behavioural legitimacy
✓
A programme culturally adapted to the MENA context, not a translation of a Western model
✓
A systemic approach that engages the employee, her manager, the occupational physician and her peers
✓
A built-in continuity mechanism that avoids the “one-off training with no follow-through” effect
✓
100% evidence-based, zero generic wellness content
The offer
Modules & Packages
M1 · Awareness
CORE2-hour workshop · Group of up to 25 · Included in every package
Naming, understanding, destigmatising. For all employees 40+ and their direct managers.
3,000 TND
Learn moreM2 · Thematic Workshops
4 sessions of 1.5 hours · Group of up to 15
Sleep and recovery, stress and the nervous system, nutrition and metabolism, cognitive performance and self-confidence.
5,500 TND
Add to my requestM3 · Individual Coaching
OPTIONAL6 sessions of 45 min · Over 3 months · Messaging support included
For employees facing acute difficulty. Integrated medical and coaching approach.
1,200 TND per employee
Add to my requestM4 · HR & Managers Training
OPTIONALHalf-day · Group of up to 12
Understand the hormonal transition, adapt management practices, co-build an internal support policy.
2,500 TND
Add to my requestM5 · Occupational Physician Training
OPTIONALExclusive half-day · Company's occupational physician
Screening protocols, appropriate care pathways. Builds lasting in-house medical expertise.
2,000 TND
Add to my requestM6 · Menopause Champions
OPTIONAL2 to 3 trained in-house ambassadors
Peer-to-peer continuity, day-to-day support, lasting cultural anchoring. The programme lives on after the intervention.
3,500 TND
Add to my requestContinuity
Annual subscription (optional): Quarterly Champions follow-up (4×1h) 2,400 TND/year · Occupational Physician messaging support 1,000 TND/year · Scientific newsletter included
Request the subscriptionChoose your level of commitment
Packages
Essential
8,000 TND
M1 + M2
A first concrete, visible action across your organisation.
Choose EssentialPremium
10,000 TND
M1 + M2 + M4
For a transformation that involves management.
Choose PremiumImpact
14,000 TND
M1 + M2 + M4 + M5 + M6
Full institutional anchoring with built-in continuity.
Choose ImpactComplete
Custom quote
M1+M2+M3+M4+M5+M6
Full-scale support. Pricing based on headcount.
Request a quoteIndicative pricing for a standard group. Custom quote based on headcount, sector and specific needs.
Your point of contact
Dr Amira Medimagh
MD, MPH — Founder of Medimagh International Consulting (MIC) & AWENE
- Physician, Tunis El Manar University
- Master's in Public Health, Institute of Tropical Medicine Antwerp
- Certified Perimenopause & Menopause Coach, Integrative Women's Health Institute
- Certified Health & Integrative Nutrition Coach, Institute for Integrative Nutrition (IIN), USA
- 20 years of experience with WHO, UNICEF, UNFPA, the Global Fund, the European Union and the Bill & Melinda Gates Foundation across the Maghreb, Sub-Saharan Africa and the Middle East.
Let's start with a conversation
30 minutes to understand your context and build a programme tailored to your organisation together.
Dr Amira Medimagh, MD, MPH
contact@mic-consult.com · +216 93 343 443
www.awene.net
Sources: Dhillon et al., Best Practice & Research Clinical Endocrinology & Metabolism, 2024 · Faubion et al., Mayo Clinic Proceedings, 2023 · Yıldız et al., PubMed, 2025 · Carrot Health, 2024 · Dept. for Work and Pensions UK, 2025 · Catalyst, 2024 · Tunisian data: INS, Employment and Wages Survey 2022 · La Presse, Oct. 2025.